Pay Per Click
The objective of running Pay Per Click (PPC) campaigns is to drive desired traffic to a website, its landing page, or an app, in order to generate leads that may result in conversions. Providing PPC services in India, we are conversant with the fact that as a well-known model of digital advertising, PPC technique can be effectively used for small to large size businesses in advertising their products. The advertiser runs an ad and whenever someone clicks it, the advertiser pays a fee which is decided according to a bidding system. If you are looking for the best PPC company in India, you can connect with us. We work on such a form of advertising on different platforms such as search engines, websites, social media channels, and more.
How Does PPC Marketing Work?
Give a Nudge to Your Business with Paid Search Campaigns Designed by Experts
Pay per click advertising India plays an instrumental role in attracting potential customers who keep searching for products or services in the online space. This is a brief overview of how PPC marketing works:
Initially, a PPC platform such as Google Ads, Bing Ads and Facebook Ads is used to create an account. These are the ideal platforms allowing you to operate and manage your PPC campaigns. You can choose your campaign type, goal, budget, bidding plan, and more. One or multiple types of PPC campaigns may be chosen such as search ads, display ads, video ads, shopping ads, etc., as per your objectives.
You can select your keywords and audiences. These campaigns also let you set your daily or monthly budget. You can specify how much you are willing to pay for every single click on your ad.
You can create your ad as well as the landing page. The ad contains the text, image, video, or other media that appears on the platform you choose for advertising. Your landing page is the web page where you wish to direct your visitors once they click the displayed ad.
Thereafter, when the campaign is launched or goes live, you need to monitor its progress. You can track and measure its performance and results using various metrics and tools provided by the PPC platform you are using.
As part of our PPC services in India, we help you analyze results as per the common metrics such as impressions, clicks, conversions, cost-per-click (CPC), click-through rate (CTR), conversion rate (CR), and return on ad spend (ROAS). Based on an understanding of how the campaign is working, it can be optimized and improved. As per the data and feedback from your campaign, changes can be made to improve its effectiveness and efficiency.
We are the best PPC agency India helping you with an ideal way to tap the power of this form of advertising to establish yourself in your domain.
PPC Marketing Services
Let Every Click Count and Bring a Measurable Return
Keyword Research & Analysis
Keyword research and analysis is a crucial step in PPC campaign planning. We are a pay per click company in India and let you select the most relevant and profitable keywords as per your objectives, audience, budget etc. This step is useful in increasing your visibility and traffic as the keywords match your products or services and industry. You can easily increase the chances of your ads appearing on the search results pages or other channels where your target audience is searching or browsing.
Landing Page Conversion Optimization
Landing page conversion optimization is the process of improving the performance of your landing pages to increase the probability that visitors will take the desired action after clicking your ads displayed on chosen platforms. It involves testing and modifying various elements of landing pages which may be headlines, design, content, layout, forms etc. This helps maximize conversions by improving user experience. It lowers the cost per acquisition (CPA) and increases your return on ad spend (ROAS) by converting more visitors into customers or leads. That’s how you also build credibility in the eyes of customers.
PPC Management
PPC management is the process of overseeing and managing a PPC strategy as well as budget. As an established PPC company in India, we help you manage your campaign with full ease. PPC management focuses on creating and optimizing your campaign. It covers a wide range of techniques such as conducting keyword analysis, creating landing pages, using the right channels, analyzing competitors, monitoring your campaigns, experimenting various combinations, and more.
Paid Search Advertising
Paid search advertising is a form of online marketing that allows you to display your ads on search engines like Google, Bing etc., when people search for keywords related to your business. Since you need to pay every time when someone clicks your ad, this form of advertising derives its name i.e., pay-per-click. Paid search advertising paves the way to connect with potential customers who are looking for your products or services. It helps drive more traffic to your website and leads to conversions.
Bing & Google Ads Management
Google Ads management in PPC is the process of optimizing and managing your Google Ads campaigns to achieve the advertising goals. Google Ads is a major platform that lets you create and run ads on Google's search engine, YouTube, display network, and other partner sites. You can use Google Ads to reach target customers who are searching for keywords related to your products or services. These users could also be those who have shown interest in your brand, domain, or industry.
